Jirai Kei has strong associations with some darker or disturbing themes, though not in the style on its own like Yami Kawaii. Women within the subculture are called "Jirai Joshi" (地雷女子), or landmine girls, while men in the subculture are referred to as "Jirai Dashi" (地雷男子), or landmine boys.ĭue to a makeup challenge by Japanese YouTuber SuReRo that went viral during the March 2020 corona restrictions in Japan, which was about emulating the "landmine woman" stereotype, the term has been associated with various darker styles, gradually morphing into its own subculture. While the term has seen some use in Japanese media as a sales point, it is still seen as derogatory to the degree that the staff of various companies refuse to work on anything related to the term or trend. As "landmine" is almost always used in negative context towards a person and to harass or demean, there has been controversy surrounding the name. Before the association with trends, Jirai Kei (地雷系) was mainly used in a derogatory manner to label a woman as mentally unstable to the degree of violent emotional breakdowns, often towards their partners. Jirai (地雷) is a common Japanese slang term used to describe something as "dangerous" or "triggering" as it is akin to stepping on a landmine.
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